The Bush administration today launches a $1.9 million advertising campaign touting its effort to rate hospitals and urging patients to check a government website before choosing one.
The ad campaign in 58 regional newspapers lists hospitals and their scores on two of more than 30 measures available on the website: the percentage of patients getting antibiotics before surgery to prevent infection and whether patients "always" got help when they asked for it.
The government's campaign promoting the website by the Centers for Medicare & Medicaid Services (CMS) comes amid a flurry of efforts by states and the private sector to rate medical providers. The movement is fueled by demands from employers and consumer groups, including AARP and the Consumers Union, for more information about cost and quality.
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